“Second Generation”

W+K NYC


AD:

Jesse Coulter

CW:

Derek Barnes / Paul Renner

ECD:

Kevin Proudfoot / Todd Waterbury


DIRECTOR:

Brian Beletic


THE_WORK.html

This idea presented itself while concepting on a Saturday in the food court at a NJ mall. Derek and I looked all around us, and kids were wearing Jordan’s. While Michael hadn’t played in years, just one look around the food court, you knew kids still waved his flag. We felt pretty sure that “Be like Mike” was taken, so the idea turned into “Second Generation”.

jordancwTHE_WORK.htmlshapeimage_2_link_0